Care about what other people think and you will always be their prisoner.
— Lao Tzu
Corporate advertising is the ultimate shape-shifter; the perpetual tease. No sooner had the virulently anti-capitalist ‘Occupy Wall Street’ movement begun than the American rapper Jay Z’s clothing label created and marketed an ‘Occupy All Streets’ spin-off T-shirt. But as citizen cynicism has advanced, the space in which advertising can operate without tripping on its own rhetoric has become ever more restricted, and ever more bizarre.